Drawings of my ideas

Audience Research

Question Graphs

Media graphs

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Audience Research

As part of my AS Media coursework I will be producing a music magazine aimed at teenagers in Britain. By filling in this questionnaire you would be helping me in understanding what an audience would want to see in a music magazine.

Please  circle the boxes that apply to you.

1) What gender are you?

Male                Female

2) What age group do you fit into?

10-15             16-25             26-35            36-45

3) Do you work?

Yes                 No

4) What hobbies are you into? (Tick more than one if needed)

Sports              Listening to music            shopping            singing/Dancing             Other

5) What music genres do you listen to? (Tick more than one if needed)

RnB                 Rock                Hip hop              Classical             Jazz                Other

6) How do you mostly consume music?

Online site (e.g youtube)              Through downloading                CD           Other

7) Do you produce your own music?

yes                            no

8) What type of article in a music magazine do you enjoy reading?

Gossip              New artists           Latest releases              Critics reviews              Other

9) What music TV channels do you watch? (Tick more than one if needed)

BET           TROUBLE             MTV             TMF                 Channels 1-5

10) How much would you be willing to spend on a music magazine?

£1-£2           £3 - £4             £5 - £6                Other

11) Do you visit concerts often?

Yes              No

12) What freebies would you like with a music magazine?

CD’s              T-shirts            Posters              Headphone

13) What kind of competitions would you enter?      

Concert               Holiday                to meet an artist             CD’s

Analysis of Double Page Spread

In this double page spread the main image is taking up a whole page, this hooks the audience in as she is very well known therefore when audience see the picture (which can’t missed) they’ll be interested in reading about what it’s associated with. By having the image large it also makes her look powerful suggesting she dominates the music industry, therefore she’ll be quite interesting to read about. She’s also looking directly at the audience, direct address attracts them as they feel like they’re interacting with the her.

Lily Allen is wearing casual clothes; this appeals to a large mainstream because they would dress in a similar way. However, her cloths are quite manly; this could repel her feminine and heterosexual men audience. But it would draw in homosexual women. Allen’s make-up and hair goes with the genre of music she produce’s, her fans may want to imitate her look. The colour of her clothes (red and black) goes with the colour scheme used through out the page, creating brand identity.

The floating quote also takes a lot of the page; they have made it prominent as quotes are used to get readers interested in reading the article. The floating quote is different from most music magazine’s as they have used cut up letters which are mostly seen in blackmail letters. This goes with the context of the article and Allen’s personality as she is brutally honest, and  rude. This might also attract reader’s as they might think she could be threatening someone in the article. The quote also suggests that she’s going to be honest about what she thinks, therefore she might come up with some gossip – which is one of the main reason audiences buy magazines.

A sub heading is used to give out more information on what the article is going to be about. Within it Lilly’s name has been written in a bigger font compared to the rest of the text, it’s also in red making it outstanding. They have made it stand out to draw in her fans as they would immediately recognize her name.

The copy is written in columns, this is typical for an article; the text type is simple making it easy for audiences to read. The article is written in constant form, this subverts the RnB genre as I would expect it to be in question and answer form as it’s easier and more fun to read. This form is also aimed at a younger audience which is the targeted audience for most RnB artists. However the language if probably informal and this is what attracts a young audience, plus the article is embedded with quotes from Allen which also attracts the audience.

Analysis of Double Page Spread-NME

They have used a dark colour scheme which goes with the genre of music ‘The XX’ and NME produce’s. The silhouette in the background and their pose makes them look mysterious, this appeals to their targeted audience and makes them look interesting to read about. The band is also wearing all black and the article is in black and white which links with the main colour scheme, black and white is also seen as being classy, this appeals to an older audience. In the image they have decided to place the female in the middle, this subverts the main ideologies associated with rock/ indie bands as they are mostly male dominated unlike this band which has the female in the main focal point. By having the female placed there they are able to attract a larger audience both female and male. However, the women looks quite manly this could be quite of putting for  heterosexual males audience, but on the other hand it would draw in homosexual women.

The colour scheme also goes with the main title ‘art of darkness’. The font is simple and bold – attracting the audience’s attention. The title does not give out a lot of information on the context of the article; this makes audiences eager to find out what the article is about. The only way they can do this is by reading on. The subheading gives out information on the article, this can attract audiences as they mostly summaries the most important bits of the article.

The article is written in a constant form embedded with quotes, as appose to question and answer format. The language used is also formal. This implies that it’s aimed at an older more sophisticated audience, which is the main targeted audience for rock/indie genres. A constant format can be more difficult to read, and it will include more of the journalists point of view rather then the bands, this also suggests it’s aimed at an older audience. The colour of the copy is white making it stand out and therefore easier to read.  The letter ‘X’ is repeated in the background and to separate paragraphs, this is been done so audiences remember the bands name for future references.