Analysis of Double Page Spread-NME

They have used a dark colour scheme which goes with the genre of music ‘The XX’ and NME produce’s. The silhouette in the background and their pose makes them look mysterious, this appeals to their targeted audience and makes them look interesting to read about. The band is also wearing all black and the article is in black and white which links with the main colour scheme, black and white is also seen as being classy, this appeals to an older audience. In the image they have decided to place the female in the middle, this subverts the main ideologies associated with rock/ indie bands as they are mostly male dominated unlike this band which has the female in the main focal point. By having the female placed there they are able to attract a larger audience both female and male. However, the women looks quite manly this could be quite of putting for  heterosexual males audience, but on the other hand it would draw in homosexual women.

The colour scheme also goes with the main title ‘art of darkness’. The font is simple and bold – attracting the audience’s attention. The title does not give out a lot of information on the context of the article; this makes audiences eager to find out what the article is about. The only way they can do this is by reading on. The subheading gives out information on the article, this can attract audiences as they mostly summaries the most important bits of the article.

The article is written in a constant form embedded with quotes, as appose to question and answer format. The language used is also formal. This implies that it’s aimed at an older more sophisticated audience, which is the main targeted audience for rock/indie genres. A constant format can be more difficult to read, and it will include more of the journalists point of view rather then the bands, this also suggests it’s aimed at an older audience. The colour of the copy is white making it stand out and therefore easier to read.  The letter ‘X’ is repeated in the background and to separate paragraphs, this is been done so audiences remember the bands name for future references.